Las ventas de una empresa suben con el marketing
Las ventas de una empresa suben con el marketing, este concepto cada día está más de moda, comprende muchas teorías y estrategias que han beneficiado a miles de empresas.
En este artículo podemos hablar de los más usuales, como por ejemplo en términos generales tenemos PESTLE, LAS 5 FUERZAS DE PORTER, FODA, y luego siendo más específicos, las estrategias ejecutadas por cada empresa que va desde las redes sociales, páginas web, plataformas de venta masiva, promociones y fidelización a los clientes.
Cualquier medida que se adopte será en función de lograr el posicionamiento del consumidor, mayor presencia en el mercado, aumentar las ventas, con ayuda de los avances tecnológicos.
En abriendo Horizontes Inversiones siempre estamos actualizados, mantenemos una cartera de clientes bastante extensa y gestionamos la valoración, compra y venta de empresas de cualquier tipo, así disponemos de datos certeros.
El método PESTLE–Las ventas de una empresa suben con el marketing
Con el método PESTLE, podemos analizar los factores externos a la empresa como son las variables políticas, ecológicas, socioculturales, tecnológicas, económicas y legales. Con esto nos referimos a conocer la estabilidad general de un mercado. Cuanto duran los periodos de gobierno, las políticas económicas, de financiamiento, penales, tasas de interés, de desempleo, de mortalidad, tamaño de la población, la edad promedio, cambios climatológicos, avances tecnológicos, creencias, moda, poder adquisitivo, comportamiento del consumidor, etc.
Las cinco fuerzas de PORTER-Las ventas de una empresa suben con el marketing
La competencia se mide por medio de las cinco fuerzas de porter, que no es más que ver la influencia de la empresa ante los clientes, proveedores y la competencia para luego idear objetivos concretos que ayuden mejorar.
El análisis DAFO-Las ventas de una empresa suben con el marketing
Más a fondo tenemos el análisis DAFO, que mira los aspectos internos de la empresa, sus debilidades, amenazas, fortalezas y oportunidades, para tomar las acciones indicadas que maximicen la producción y las ventas.
Para tomar cualquier decisión futura, nuestros asesores al evaluar cualquier empresa, parten de estos principios para determinar la verdadera utilidad del negocio y el puesto que ocupa en el mercado, validando que su costo este en los términos correctos, y que en la transacción tanto comprador como vendedor se vean beneficiados.
Al igual que este tema hemos redactado otros que pueden orientar a cualquier inversionista
Como vender un negocio funcionando en España (leer mas)
Invertir en una empresa en quiebra (leer mas)
Asesoría Abriendo Horizontes Inversiones (leer mas)
Venta de empresas de todo tipo en España (leer mas)
Comprar una empresa nueva o empezar una desde cero (leer mas)
Comprar un negocio sin dinero (leer mas)
Como hacer plan de negocios (leer mas)
Negocios para después del coronavirus (leer mas)
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