El plan de una empresa
El plan de una empresa o plan de negocios, empleado generalmente en la creación de nuevas empresas o en el lanzamiento de nuevos productos, permite valorar la viabilidad de un proyecto teniendo en cuenta las características del mercado.
¿Para que sirve el plan de una empresa?
El plan de una empresa o también conocido como business plan sirve para informar a directivos, accionarios y posibles prestamistas de fondos sobre las características principales de la empresa, así como del mercado, la clientela, la competencia prevista o el plan operativo, financiero y de marketing.
¿Cómo hacer que el plan de negocio funcione?
- Establece los límites y las perspectivas de un proyecto empresarial.
- Fija y presenta a corto y medio plazo la estrategia y la rentabilidad financiera del proyecto, así como los factores clave de su éxito.
- Supervisa el correcto desarrollo de tu actividad empresarial y cumplir con los objetivos fijados.
- Atrae inversores con un plan de negocios factible y elaborado de forma eficiente.
Actualmente el plan de negocios es prácticamente obligatorio en caso de solicitar financiación por parte de organismos públicos y bancos, y para atraer inversores o propuestas de compra, de ahí la enorme importancia de ofrecer un plan de calidad.
¿Que debemos saber antes de comprar una empresa en funcionamiento?
Plan operativo
Un informe que debe contener información de; ¿cómo está internamente organizada la empresa? ¿Cómo se puede obtener el producto? ¿Qué procedimientos se ponen en marcha? ¿Qué servicios relacionados están subcontratadas?
Una presentación de las actividades que vaya de la etapa de investigación y desarrollo a la del servicio de posventa.
Plan financiero
Debe reflejar los ingresos y los gastos previstos de la empresa, un plan de inversión, los socios financieros potenciales y los resúmenes y cuentas de resultados estimados.
Este plan financiero, que se suele establecer por una duración de tres años, es con toda seguridad uno de los apartados más consultados del plan de negocios, puesto que supone un compromiso por parte de los fundadores durante los tres primeros años del lanzamiento e interesa especialmente a inversores y banqueros, que quieren asegurarse de la viabilidad de la empresa. Los primeros se detendrán en la noción de riesgo en relación al rendimiento así como en el retorno sobre la inversión, mientras que los segundos comprobarán que la sociedad es totalmente capaz de reembolsar sus préstamos durante los primeros años.
Revisión y seguimiento del plan de una empresa
- Cuando realice un plan de negocios, piense con objetividad, haga que expertos en el ámbito validen su proyecto, puede tratarse de mesas de trabajo o asesores que puedan indicarle posibles incumplimientos, algo que le permitirá revisar su estrategia para que el plan de negocios esté más adaptado a las realidades del mercado.
- Algo muy importante a tener en cuenta un plan de negocios debe poder leerlo y comprenderlo todo el mundo, sean o no especialistas en la materia.
Siga las evoluciones de la empresa con respecto al plan de negocios y ajústelo si fuera necesario
Esta es una de las principales ventajas de la herramienta. Puesto que permite comprobar que la estrategia que se ha previsto puede aplicarse. Por ello, es importante que el plan de negocios continúe siendo durante toda la gestión de la empresa una base de desarrollo y un apoyo. Para sus nuevas actividades en particular, durante los primeros años de lanzamiento. - En último lugar, no disimule información perjudicial ni oculte los verdaderos riesgos existentes. Tampoco modifique las previsiones financieras.
Abriendo Horizontes Inversiones dispone de un equipo de profesionales. Aptos para valorar y evaluar una empresa y a su vez preparar la gestión de compra, venta o traspaso de la misma, para más información contáctanos.
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